Here are a few facts to consider: - There are approximately 5.5 billion humans on earth - There are approximately 1 billion personal computers - There are 4.8 billion mobile devices in use as of 2010 The Internet really began to take off in the mid to late 1990s and the growth has been nothing short of explosive- exponential- staggering…. You pick the descriptor. We have seen multiple business models die, and others arise and flourish. When was the last time that you saw a music store? Have you actually visited a Blockbuster or other video...

Please take a moment to think about the searches you have recently performed on Google, Yahoo, Bing or your favorite search engine. If I lived in Pomona, California a likely sample might include: - Pomona Roofer - Dentist in Pomona - Restaurants in Pomona - Yoga exercises - Pomona license bureau - Pomona city hall address - buy ipad cheap What do you notice in this admittedly contrived example? Most of the searches were for goods or services that are located in the city of Pomona. Indeed, Google has realized this and is currently gearing its search...

Wikipedia provides the following definition of Search Engine Optimization: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or”algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may...

Social Media Social media is another means of communicating online. It is a vehicle for having casual and spontaneous conversations online that were previously held in the offline world. The nature of these conversations is viral and community based. These communities are built often around groups of people who have similar interests and backgrounds. From a marketing perspective there is a great opportunity to leverage these web properties. Consider that Facebook’s user base would be the fourth most populated country in the world based upon...

Get the latest Flash Player to see this player. [Javascript required to view Flash movie, please turn it on and refresh this page] SAMPLE VIDEO: Example of a marketing video for a roofer site We live in an age of digital media and and video has been a tremendous tool for interactive marketing. Video provides a means of augmenting advertising, customer support, training, sales and establishing community. Scores of video sharing sites host tens of thousands of videos that vary in subject, intent and degrees of sophistication. Humans love stores....